It is not the first time we talk about the great work of LOKI Box Design, who specializes in the conception, design and construction of modulable container structures for brands and trade shows. Read our previous stories here and here.

This time, the company created a unique project for L’Oréal Paris, with 3 modular containers and a glass room to catch the eyes of thousands of festival goers downtown Toronto. The structure acts as a showroom, media lounge, pop up store and digital advertising support.

Congrats to our friends at LOKI Box Design and DST Concept, who assembled the structure in record time!

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Here’s also an amazing video recap of the private launch and first activation at the 2015 Toronto International Film Festival.

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