We already talked about how YOO Montreal wants to bring a touch of design in Griffintown with its vertical village project inspired by designer Philippe Starck. But as explorers, we had to see it for ourselves! That’s why I paid a little visit to Patrick Moreau, director of sales at his pop-up office. I was not expecting that level of grandeur!

Lancement Yoo Montreal



Over an espresso, we discussed a little bit further about the vision of YOO Montreal and what it brings to the luxury real estate scene :

“I think it’s a genius idea to implement the lavish style of Phillipe Starck in real estate development, resulting in a truly truly unique and high-end property, as all of YOO residences projects all over the world” explains Patrick as we step in the second room. “It takes a visionary to picture the full scale of Griffintown in the upcoming years. But, now is the time to grab a piece of it before it’s no longer affordable”.



“The design of the marketing suite, as YOO Montreal’s amenities , is directly emeeging from Griffintown’s history. In the early 1800’s, it was residential, soon after became the crib of Canada’s industrialization. It’s industrial phase is expressed throught the textures of furniture and decoration of the suite: concrete, wood, leather, and amalgames. By having a design sourced in history, the project will meet the current market requirements, but will also be an iconic building for future generations. The loop will now be completed, since Griffintown’s is back to it’s origin, residential and commercial” explained Patrick.



Patrick then takes me to the interactive screen: “This is the penthouse unit: 6000 sq/ft over the whole top floor, asking price is 6M$ but wait. It comes with your private rooftop where you have your own pool, dining deck, shower and garden. Isn’t that amazing?”.

For more information, contact Patrick Moreau.






Jeff Lee
Editor-in-chief & Broker

Jeff loves to discover and explore the best real estate with those who dream big and make it happen. He hopes to bring his marketing and content production expertise to the real estate world. He is also a Real Estate Broker operating in Montréal.