What are we exactly? Social climbers?
Some sort of fancy urban explorers? Imposters?

I can hardly describe what we do at TOWER TRIP. Maybe the whole thing is more of a feeling? Something strange and intricate that grows inside, as we slowly climb the metaphorical steps of the most exciting real estate. One sure thing is that our next guest knows exactly what it feels to hack his way into the hearts and minds of aspiring marketers worldwide.


The marketing author Jules Marcoux, who sold more than 50 000 hard copies of his Marketing Blueprint, was in town that afternoon, hence I decided to treat him to a little surprise.


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Listed by power broker Martin Rouleau of Engel & Völkers Montreal, the ground floor unit at Le St-Regis in Old Montreal could easily be mistaken for a hotel ballroom. The 6,9M$ private residence is rich in heritage and is part of a very select family of the city’s real estate jewels and trophy properties. Just like the masterfully well crafted Molson Bank Building, right across the St-Jacques Street.


Realtor Samuel Larocque from Martin Rouleau’s team arrives gracefully on location.


In this very diplomatic setting, we discussed some web marketing practices and how luxury real estate was being played on a global scale. Pardon our outfits, we were somehow not prepared to sit in this look-a-like wing of the White House or some classy foreign embassy.

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Converted from the beautiful 1895 Canada Life Building, the St-Regis is built of centuries old stone the building boasts marble mosaic floors in common corridors, intricately patterned cast iron stair railings, a cast iron structure unique elevator with plentiful metal leaves and rosettes screwed on.

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The magnificent and sumptuous apartment we visit that afternoon is 4,500 square foot and is probably fit for connoisseurs who seek the epitome of dramatic modern luxury. The master bedroom opens on a mezzanine balcony that overlooks the ballroom.




Different rare, exotic and vivid marble essences can be admired, as you visit all the rooms.

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The the chef’s kitchen is very classic and tasteful. Looks super efficient as well! Don’t be afraid to make a mess.

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For more information about this trophy property, contact Martin Rouleau or visit the official listing page.

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Jeff Lee
Editor-in-chief & Broker

Jeff loves to discover and explore the best real estate with those who dream big and make it happen. He hopes to bring his marketing and content production expertise to the real estate world. He is also a Real Estate Broker operating in Montréal.